Blog and News


Semi-Annual Impact Report 2022

We are thrilled to kick off the New Year with a summary of our progress over the last year in our 2022 semi-annual impact report. The data referenced in the report has shown that capital has been formative, allowing Latino entrepreneurs to build at the same rate as non-Latinos. We have focused solely on closing the gap and creating a disciplined yet a fiscally-sound investment platform.


  • Revenues and Valuations: L’ATTITUDE Ventures II portfolio companies generated over $94M in annualized revenues (2022 YTD) and we anticipate a rapid rise in revenues and company valuations over time.
  • Match-Up 2022: We had over 7,000 attendees at the L’ATTITUDE conference with over 500 Match-Up pitch submissions and 23 Latina(o) startups invited to pitch at the high-profile and widely covered Match-Up competition.
  • Fund II Capital Allocation: In August 2022, Fund II closed with $101M in commitments. To date, Fund II has deployed $34M across 27 companies with an average check size of $1M, and by stage, 26% Pre-Seed, 44% Seed, and 30% in Series A+.
  • Geographic Distribution Portfolio Companies: Fund I and Fund II portfolio companies operate across 24 U.S. states, 19 metropolitan areas, 21 countries, and 8 industries.
  • Founders: 100% of companies have Latina(o) founders.
  • Heritage: 60% of founders identify as Mexican, 14% as Colombian, and 11% as Venezuelan. We also have founders identifying as Puerto Rican, Salvadoran, Ecuadorian, and Dominican. In terms of generations in the US, 61% are 1st generation, 32% are 2nd generation, and 7% are 3rd generation or higher.
  • Female Founders: 38% of founders are female, above the VC industry average of 13%.
  • Portfolio Employees: Latinos are strongly represented across our portfolio beyond the C-suite. 61% of our portfolio companies’ employees identify as Latino, versus 5% across early-stage startups.
  • Congrats:
  • Adrian Oritz, Co-Founder of Flow, for outstanding revenue growth of 57% (YTD).
  • Alejandro Velez, Co-Founder & Co-CEO of Back to the Roots, recently launched their hydroponics kit, a one-year exclusive in Walmart stores nationwide.
  • Sandra Velasquez, Founder & CEO of Nopalera, for winning the L’ATTITUDE Latino Startup of the Year at our high-profile and widely covered L’ATTITUDE event and being featured in Time, Bloomberg and Univision.
  • Kayla Castañeda, Founder & CEO of Agua Bonita, is launching into nearly 2,000 new stores, including a national Whole Foods Market launch, a regional Target launch, and 7-Elevens in select markets.
  • Eric Aguilar, Founder & CEO of Omnitron, is redefining the MEMS industry by creating a new process for MEMS scanning mirrors that meets the most demanding requirements of LiDARs. The new topology for MEMS produces measurable improvements in size, cost, robustness, and reliability.

Click here to read the full report.