MATCH-UP
Fueling the best US Latino entrepreneurs with transformative capital and connections, Match-Up is an annual showcase hosted at L’ATTITUDE that matches early-stage Latino entrepreneurs with institutional capital and strategic partners. Finalists compete on the L’ATTITUDE main stage for the title of Latino Startup of the Year and receive a direct investment from L’ATTITUDE Ventures.
investment criteria
Our investment criteria are consistent with our mission to catalyze the growth and success of US Latino entrepreneurs
Match-Up is a trusted gateway that converges capital from investors of all stages and types around bolstering the success of Latino entrepreneurs, today and tomorrow.
Match-Up is L’ATTITUDE Ventures’ annual pitch competition at the L’ATTITUDE Conference. Select entrepreneurs are invited to showcase their company to a national audience that includes institutional funds, angel investors, and strategic investors. L’ATTITUDE Ventures invests throughout the year and will invest in a number of startups pitching at Match-Up. We reserve sizable capital for follow-on investments to accelerate future fundraising efforts of entrepreneurs.
L'ATTITUDE, the event, is an unequaled convergence of global leaders and investors.
Founded In 2018 by Sol Trujillo and Gary Acosta
Match-Up spans four days
L'ATTITUDE attracts the most recognizable global corporate leaders:

- Marc Benioff (CEO, Salesforce)
- Joe Biden (US President)
- Mary Dillon (CEO, Ulta)
- John Donahoe (CEO, Nike)
- Larry Fink (CEO, BlackRock)
- John Furner (CEO, Walmart)
our process
Overall, we try to work quickly as we appreciate the limited time of entrepreneurs.
our process
Overall, we try to work quickly as we appreciate the limited time of entrepreneurs.