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MATCH-UP
Fueling the best US Latino entrepreneurs with transformative capital and connections, Match-Up is an annual showcase hosted at L’ATTITUDE that matches early-stage Latino entrepreneurs with institutional capital and strategic partners. Finalists compete on the L’ATTITUDE main stage for the title of Latino Startup of the Year and receive a direct investment from L’ATTITUDE Ventures.
investment criteria
Our investment criteria are consistent with our mission to catalyze the growth and success of US Latino entrepreneurs
Match-Up is a trusted gateway that converges capital from investors of all stages and types around bolstering the success of Latino entrepreneurs, today and tomorrow.
Match-Up is L’ATTITUDE Ventures’ annual pitch competition at the L’ATTITUDE Conference. Select entrepreneurs are invited to showcase their company to a national audience that includes institutional funds, angel investors, and strategic investors. L’ATTITUDE Ventures invests throughout the year and will invest in a number of startups pitching at Match-Up. We reserve sizable capital for follow-on investments to accelerate future fundraising efforts of entrepreneurs.
L'ATTITUDE, the event, is an unequaled convergence of global leaders and investors.
Founded In 2018 by Sol Trujillo and Gary Acosta
Match-Up spans four days
L'ATTITUDE attracts the most recognizable global corporate leaders:

- Marc Benioff (CEO, Salesforce)
- Joe Biden (US President)
- Mary Dillon (CEO, Ulta)
- John Donahoe (CEO, Nike)
- Larry Fink (CEO, BlackRock)
- John Furner (CEO, Walmart)
our process
Overall, we try to work quickly as we appreciate the limited time of entrepreneurs.